Data study · July 2026
Backlinks cost $240 at the median.
We priced this from all 45,415 listings on our marketplace, both formats included. What you pay depends on authority and format, so both are broken out below.
Median backlink
$240
Typical range (25–75%)
$181–$422
Median guest post
$251
Median link insert
$195
Price by authority, both formats
| Domain rating | Sites | Guest post median | Link insert median |
|---|---|---|---|
| DR 60+ | 4,140 | $503 | $240 |
| DR 40–60 | 13,006 | $240 | $200 |
| DR 20–40 | 17,025 | $282 | $205 |
| DR under 20 | 11,244 | $202 | $180 |
Format deep dives: guest post cost and link insert cost.
Where the market sits
Share of listings by price bracket. Estimate your own campaign with our cost calculator.
Under $200
32%
32% of listings
$200–$500
48%
48% of listings
$500–$1,000
13%
13% of listings
$1,000+
7%
7% of listings
Free to cite with a link (CC BY 4.0). Medians, not averages, so outliers can't skew the picture.
See Live Prices