Generative Engine Optimization
GEO Link Building, Measured.
Placements that shape AI answers.
GEO link building earns placements on the exact pages generative engines already cite — turning AI search citations into a channel you can plan, price and measure through an AI citation marketplace.
CiteMP source analysis, July 2026 · 12,430 prompts
Where AI answers get their sources.
Share of citations by content format, per platform — drawn from the same AI citation data behind every CiteMP campaign.
- Listicles
- Comparison articles
- Reviews
ChatGPT
Citation share by formatRemaining 23% — news, docs, forums and brand-owned pages
Google AI Overviews
Citation share by formatRemaining 27% — news, docs, forums and brand-owned pages
Perplexity
Citation share by formatRemaining 26% — news, docs, forums and brand-owned pages
Claude
Citation share by formatRemaining 27% — news, docs, forums and brand-owned pages
CiteMP source analysis, July 2026 · four platforms, 12,430 prompts
Browse placements in these formatsOld link building vs GEO link building.
Same budget, different target: instead of chasing rankings, you buy the sources an answer is built from. See how prompt-to-placement campaigns work.
Traditional link building
Optimised for 10 blue links
- DR-first site selection
- Homepage and sidebar links
- Anchor-text ratio spreadsheets
- Guest posts on any relevant blog
- Rankings-only reporting
GEO link building
Optimised for 1 AI answer
- Citation-first source selection
- Comparison and listicle placements
- Prompt-level targeting
- Pages AI engines already cite
- Citation pickup tracking
The GEO placement playbook.
Four plays, each mapped to a live format in the AI link building marketplace.
- 01
Win the comparison table
Get into the head-to-head pages engines lean on for “best X” prompts.
31% of AI citations are comparison articles
- 02
Get into the listicles AI quotes
Getting added to an existing listicle takes 5–10 days.
34% of ChatGPT citations are listicles
- 03
Be the cited expert
Roundups and quotes give engines a named source to attribute.
Expert quotes appear in 1 in 5 Perplexity answers
- 04
Own original data
Publish research other pages have to cite. It compounds.
2.1x citations per placement for original research
Data points: CiteMP source analysis, July 2026.
See which sources shape your prompt.
- Free source analysis
- No signup
- Results in seconds
Campaigns from £2,400 — full breakdown on the pricing page.