Generative Engine Optimization

GEO Link Building, Measured.

Placements that shape AI answers.

GEO link building earns placements on the exact pages generative engines already cite — turning AI search citations into a channel you can plan, price and measure through an AI citation marketplace.

CiteMP source analysis, July 2026 · 12,430 prompts

68%of AI answers cite 3+ third-party sources
31%of citations are comparison articles
2.4xcitation lift after placement campaigns

Where AI answers get their sources.

Share of citations by content format, per platform — drawn from the same AI citation data behind every CiteMP campaign.

AI Overviews now on 1 in 2 commercial queries · July 2026
  • Listicles
  • Comparison articles
  • Reviews

ChatGPT

Citation share by format
Listicles
34%
Comparison articles
29%
Reviews
14%

Remaining 23% — news, docs, forums and brand-owned pages

Google AI Overviews

Citation share by format
Listicles
22%
Comparison articles
33%
Reviews
18%

Remaining 27% — news, docs, forums and brand-owned pages

Perplexity

Citation share by format
Listicles
27%
Comparison articles
26%
Reviews
21%

Remaining 26% — news, docs, forums and brand-owned pages

Claude

Citation share by format
Listicles
30%
Comparison articles
28%
Reviews
15%

Remaining 27% — news, docs, forums and brand-owned pages

CiteMP source analysis, July 2026 · four platforms, 12,430 prompts

Browse placements in these formats

Old link building vs GEO link building.

Same budget, different target: instead of chasing rankings, you buy the sources an answer is built from. See how prompt-to-placement campaigns work.

Traditional link building

Optimised for 10 blue links

  • DR-first site selection
  • Homepage and sidebar links
  • Anchor-text ratio spreadsheets
  • Guest posts on any relevant blog
  • Rankings-only reporting

GEO link building

Optimised for 1 AI answer

  • Citation-first source selection
  • Comparison and listicle placements
  • Prompt-level targeting
  • Pages AI engines already cite
  • Citation pickup tracking

The GEO placement playbook.

Four plays, each mapped to a live format in the AI link building marketplace.

  1. 01

    Win the comparison table

    Get into the head-to-head pages engines lean on for “best X” prompts.

    31% of AI citations are comparison articles

  2. 02

    Get into the listicles AI quotes

    Getting added to an existing listicle takes 5–10 days.

    34% of ChatGPT citations are listicles

  3. 03

    Be the cited expert

    Roundups and quotes give engines a named source to attribute.

    Expert quotes appear in 1 in 5 Perplexity answers

  4. 04

    Own original data

    Publish research other pages have to cite. It compounds.

    2.1x citations per placement for original research

Data points: CiteMP source analysis, July 2026.

See which sources shape your prompt.

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